SANTANDER - ‘THE BANK OF ANTANDEC’
Santander came to us, looking for a fresh way to advertise a bank. They wanted it to be popular and stand out from other financial brands. So, we launched their new platform, ‘The Bank of Antandec’. Two of Britain's best loved Geordies, finally making something of themselves. It led to industry-leading brand affinity scores, the highest uplift in ad awareness in the UK and an Effie Award in 2020.